Purpose and Vision

We often get purpose (theme as I often call it) and vision mixed up.

They are inevitably intertwined but also distinct.

Quick idea: “It’s not what the vision is, it’s what the vision does.” – Robert Fritz

Purpose/theme: why you’re here. Broad.

Vision: how your purpose plays out in areas of your life.

I’ve found value in defining my purpose and then clarifying my vision in different areas of life…family, work, friends, community.

My purpose/theme: Invoking people’s truest selves!

Work vision: Creating rhythms and structure in organizations which bring out people’s best. (Coaching, training, succession planning, DEI…)


Inspired by Peter Senge’s Fifth Discipline where he talks about Personal Mastery.

“…and the future is up to us!”

“…find my freedom, my future, my purpose. I am a detective. I’m a decipherer. And I’m a finder of lost souls. My life is my own. And the future is up to us!” – Enola Holmes from the 2020 Film

Who are you?

If we are to make the future, we must start with ourselves. Who are we?

What are your “I am…” phases?


A life theme is one thing. Mine is “Invoking people’s truest selves.” Identity is another. I used to say Energy – Connection – Cultivating which I would say are my strengths. Who am I though?

I am an energizer. I’m a connector of ideas. And I’m an advocate for people’s truest selves.