Buy-In

We have a responsibility to offer and develop buy-in for projects, proposals, events, products that we believe in. Our message must be clear and include the value added to that person. We must consider the other first.

A shepherd has the sheep’s interest at the core. They are concerned with the well being of the herd and will do anything to keep it safe. We can ‘shepherd’ people away from their problems. It’s okay if that means selling them or gaining buy in on something we are passionate about!