As we transition our career or move into a new role or start a new business I find a few necessities as we round these corners in life.

ONE: RELATIONSHIPS
We need to have sustainable self-fulfilling people and community around us.
This is not necessarily about your business but it is especially about you. Co-workers, family, friends, peers, mentors.
Support and bedrock.

TWO: A PRODUCT
Must be robust and of quality. It needs to fill a need in the a world around you.
Ultimately it should be something that connects to the best of you.
Needs to be clear yet must be designed with nimble flexibility. Ready to mold as you change, the world changes, the product changes.

THREE: AN ECONOMIC OPPORTUNITY
A viable audience or a group who value the product and generate financing for it. Maybe they buy the product or service or maybe they lead to an economic opportunity. Stretch your expectations and thoughts here.
You should be specific as well as continually asking (and not necessarily changing but simply asking) “Who’s not here?”

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It’s best to begin the new venture if you have at least TWO of the THREE.

Personally I’d want to be sure RELATIONSHIPS is ONE of my TWO. They are needed for sustainability.

A good PRODUCT will beget AN ECONOMIC OPPORTUNITY.
A bedrock of effective RELATIONSHIPS yield a market.
AN ECONOMIC OPPORTUNITY can lead to a quality PRODUCT.

TWO of THREE will ensure the THIRD will come.

Because RELATIONSHIPS take intentionality, sacrifice, and love to gain, you ought to have those before you begin or be willing to slow down and sacrifice to build them as you go. Or else you may burnout and blow up.