Key word here: THEIR

Successful coaching is not about telling someone your view of what could be better or giving someone steps to follow. It’s about the person being coached.

They may have an idea of what better looks like. They may ask for your help in defining better. You may have to do some “marketing” to help them see and in turn own the better.

We can use stories, status roles, creating and relieving tension, build culture to help someone adopt and enroll in a journey.

This marketing is not about a website or a logo. It’s about designing the coaching experience for the coachee and helping them solve THEIR problem.

These ideas all are elaborated on in Seth Godin’s This is Marketing. I love the “table of contents” in image below!