Often we don’t have leverage to change someone’s mind.

If someone doesn’t know how to use a compass, they likely won’t pick one up.

But if they already are holding a compass, we can show them a new map. Maybe an updated version or a different territory.

Sometimes someone may not have a compass but we can point out the mountains in the difference. They may not have a compass to get there but we can meet them where they are and help towards some change.

When someone is ready to learn to use a compass, we’d better not bombard them with the map but teach them to use the compass first. Being ready to also meet them where they are.

We need to know our audience and build what we offer based on that or be brave enough to say, “This isn’t for them.”

What is the compass needed to navigate?

What is the new map you could offer?

Who is your audience?

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Seth Godin discusses this idea at the end of this podcast in the question section.