How we describe what we do matters to the people who hear but more so to us. The person describing.

Austin Kleon in his book Show Your Work says to keep it short. Don’t pontificate. Don’t use words that aren’t factually true. Be honest and clear.

Who we are and what we do don’t always match up but answering this question with succinct clarity might move you to do more of who you are.

Mine right now:

I do coaching and training within a large scientific company. On the side I am looking for more ways to coach and am designing a coaching framework to guide mine and others coaching.