I need to remember why so often.
I am a person who can get lost in an idea, moment, concept, project…By the time I lift my head, I easily feel the burn out creeping in.
Remembering why I am doing what I’m doing refreshes me.
We can come up with big mission statements but I’ve realized the simple reason is the one that sticks with me. It is the one I most easily connect with and remember.

Why? Because it Matters.